Unagi Kitaya — charcoal-grilled eel by Ise Jingu Geku, founded 1910, home of Ise Mabushi
The Art of Hashi-yaki.
Today
Dine-in 11:00–15:30 / Takeout 11:00–17:00
Closed
Wed & Thu
Open on the 1st & holidays
Reserve
No seat reservations
First-come, first-served
Parking
Car park 2 doors down (10 cars)
3 min from Geku · 70 seats
Unagi Kitaya is a restaurant devoted to eel, standing in Honmachi in the city
of Ise, Mie Prefecture, about three minutes on foot from Ise Jingu Geku — the Outer Shrine.
It was founded in 1910. The eel comes from Mikawa in Aichi Prefecture, is grilled over
binchotan charcoal, and is finished with a sauce that has been maintained since the restaurant opened.
There are 70 seats and a private car park for 10 cars. We do not accept seat reservations;
seating is first-come, first-served.
Hashi-yaki is our way of grilling. No metal skewers are used — only long
metal chopsticks, turning each eel over the coals by hand. Because the flesh is never pinned
in place, it does not tighten: the skin crisps while the flesh stays soft. Every eel differs in
thickness and fat, and this method lets the cook answer each one as it grills.
Kitaya has worked this way since 1910.
Ise Mabushi is a rice bowl particular to this region. The sauce is folded through
the white rice first, and the grilled eel is laid on top. Unlike Nagoya's hitsumabushi,
no dashi broth is poured over it — you eat it as it arrives, with the sauce already in
every grain. It is the dish Kitaya is known for.
Unlike the conventional method of skewering,
we believe in the freedom of the eel.
Using only long chopsticks, our masters dance with the fire...
Each eel has its own character. We don't bind them with iron skewers.
Crispy skin, fluffy meat. This is the art of "Hashi-yaki", handed down since 1910.
Read Philosophy
The Roots
The Legend's
Birthplace.
The birthplace of a baseball legend, Yukio Nishimura.
View History
LEGENDARY
The Tale of Kitaya
Filial Eel
A tale of a parent and child,
passed down in Ise.
Scroll to Read →
Once upon a time, there was a dutiful son
and his sick mother.
Hoping to restore her strength,
he went to the river to catch an eel.
That heart is the origin of
Kitaya's hospitality today.
Traditional taste comes from
kindness.
Read Full Story
Our Specialty
Famous
Ise Mabushi
Mixing the sauce with white rice and placing the eel on top.
That is the unique style of Ise.
The secret sauce permeates every grain of rice,
harmonizing with the fragrant charcoal-grilled eel.
This is Kitaya's signature dish, loved since 1910.
Announcements and daily life on Instagram
Location
10-13 Honmachi, Ise City, Mie Pref.
3 min walk from Ise Jingu Geku
Hours
Dine-in 11:00–15:30
Takeout 11:00–17:00
(Eat-in 15:00 L.O. / Takeout 17:00 L.O.)
Closed
Wednesday & Thursday
*Open on public holidays and the 1st of the month
Contact / Order
0596-28-3064
Order Takeout
*We do not accept seat reservations.
Seating is on a first-come, first-served basis.